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Sipsmith FreeGlider

Iconic spirits brand, Sipsmith, have entered the alcohol-free market with their release of FreeGlider. We were commissioned to create the FreeGlider world for the launch campaign. The drinks exist in a low gravity environment floating gently upwards giving the feeling of lightness that they bring.

Awards

Color Photography Contest

2023

Nominee

Conceptual

Professional

Sipsmith FreeGlider

Iconic spirits brand, Sipsmith, have entered the alcohol-free market with their release of FreeGlider. We were commissioned to create the FreeGlider world for the launch campaign. The drinks exist in a low gravity environment floating gently upwards giving the feeling of lightness that they bring.

About Artist

Jonathan Knowles

Jonathan Knowles is an advertising photographer and filmmaker creating extraordinary imagery for the world’s most established brands. He specialises in drinks, still life, liquids, food and special effects. An innovator in shooting liquids and drinks, Jonathan has influenced an entire category of advertising photography. For the last two decades, he has consistently featured in the ‘200 Best Ad Photographers Worldwide’ books. In 2019, he won the IPA’s Advertising Photographer of the Year award, with a ceremony at Carnegie Hall in New York City. In 2020 and 2021, he won the moving image category of the same competition. Today, Jonathan neighbours the River Thames in his London studio capturing images and films that will reach people across the globe. It was here that he created the iconic O2 bubbles. Brands such as Coca-Cola, Smirnoff, Heineken, Nescafé, Jack Daniel’s, Budweiser, and many more have sought out Jonathan’s distinguished and timeless style.

Jonathan Knowles

Photographic Areas of Focus

Advertising & Commercial, Fashion & Beauty, Food & Drink, Macro, Portrait, Still Life

Location

United Kingdom

Explore Other Winners

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Honorable Mention
Keegan Baatz

Keegan Baatz

Conceptual

Nominee

CW

Colin Watts

Landscapes

Nominee +2
Nicole Frappier

Nicole Frappier

Fine Art

Nominee
Verônica Alkmim

Verônica Alkmim

Conceptual

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