Bill Pack is a renowned artist and entrepreneur known for his exceptional talent in
automotive photography. He is the founder and CEO of V12 Enterprises, a creative
studio specializing in automotive imagery, based in Phoenix, AZ.
Bill was born in Pensacola Florida and moved to western New York at an early age.
His grade school years were in Allegany, New York and his junior high and high
school years were in Kenmore, New York, a suburb of Buffalo. It was in high school
where Bill first discovered the photographic arts.
In 1978, Bill attended the iconic Brooks Institute of Photography in Santa Barbara,
California where he earned his BA degree. In 1984, he opened his first studio and
began his career in San Francisco as an advertising photographer for national
advertising agencies, where he received numerous awards for his imagery.
In 2002 Bill moved to the Atlanta area and continued his advertising career.
During his time in Atlanta, Bill refocused his work creating art of classic and iconic
cars. In 2013 Bill founded V12 Enterprises producing emotive imagery that
showcased the soul and craftsmanship of automobiles. He continues to win national
and international awards for his imagery.
Bill moved to Phoenix AZ in 2022 to be at the epicenter of the collector car
community and market in the US.
Bill has three published books and has been featured in many national and
international print and online publications and was the featured artist for the
Smithsonian Magazine takeover of the magazines social account.
Bill’s work has been featured at the Phoenix Art Museum for the 2019 exhibition
“Legends of Speed”. Bill work was featured in the museum and in the exhibition
coffee table book.
The book Epic Drama
In 2022, Bill created the imagery of 34 winning race cars for the Indianapolis Motor
Speedway Museum. He curated an award winning creative team to make the iconic
book “Epic Drama”. His work is currently on display at the Indianapolis Museum.
Bill has shown and sold his work at the Amelia Island Concours De’ Elegance, the
Audrain Concours De’ Elegance in Rhode Island, and the famed Pebble Beach
Concours De’ Elegance over the past 5 years.
Beyond his artistic pursuits, Bill is also actively involved in philanthropic endeavors.
He is a member of The Men’s Arts Council (MAC) of Phoenix Art Museum which was
founded in January of 1967 to support the programs and activities of the Phoenix Art
Museum. Bill will chair the 2024 and 2025 Copperstate 1000, one of the three main
giving arms of MAC to the Phoenix Art Museum.
His work can be seen at www.v12enterprises.com