Bringing great photography on paper has been my dream for several years. After more than 5 years of publishing another, digital-only, photography magazine, I decided that the time had come and announced the very first edition of FRAMES. The reaction of the community was really positive and only reinforced my beliefs. In this digital day and age, having something tactile, and physical, and holding great imagery in your hands is of exceptional and unique value.

I always look for emotions. The photographs we feature in FRAMES are of different genres and mediums, but the common denominator I am always looking for is how those images impact my feelings. I believe that a strong photograph has the ability to touch our inner world and create an emotional response. It may be referring to our memories, experiences, and beliefs, and each of us may be reacting differently to the same image. Still, I think that a successful photograph will generate this emotional response in the vast majority of viewers.

With today’s numerous options for creating a presence for yourself online, I would say that you have to make sure you start being noticed: on social media platforms, audio and video podcasts, etc. You have to believe in your photographic work and be confident to show it in as many different places as possible. If your work is strong and valuable, it will get noticed, guaranteed.

As I mentioned before, I was confident in thinking that a printed publication would create an extremely valuable alternative to “everything digital”. People discover or re-discover paper publications on a daily basis and I think it is extremely important to be aware of how photography “comes to life” through both of those mediums.

Oh, that is a difficult one! Let me simply mention a few that come to mind spontaneously: Street by Phil Penman, A Twenty Year Retrospective by Michael Kenna, and Genesis by Sebastião Salgado.

Michael Kenna, Joel Meyerowitz, Phil Penman, Ian Howorth. 

I think the most important lesson I have learned both through publishing and through practicing the craft of photography myself (and let me just mention this single one), is that we do not have to be afraid to show our work. So many people keep hundreds if not thousands amazing photographs in their drawers or on their hard drives, and never show them to the outside world. It is so sad and pity, both for them - the artists - but also for us - the viewers.

Photography at its core has amazing power and importance in documenting the real world around us. We, photographers, can do it not only via “documentary” photography but through all possible genres. Fine art, portraiture, product photography, etc. - all of those images create an amazing archive of visual documentation and reflection on the times and world we are living in. They will only gain more and more value as more time passes. It can’t be replaced by AI-generated images, it will always remain the most important part of our photographic legacy.

Yes, photography will remain an extremely important part of our cultural output. Not only that, I think that exactly because of the developments in the technological, AI field, etc., the importance of photography and its attractiveness will again start gaining more and more momentum.

We are working on several different projects and new elements of the entire FRAMES photographic ecosystem. We are about to launch the FRAMES Photography Mobile App and started working on the concept of international FRAMES Photography Exhibition. Stay tuned!