Surf
"Surf" is a personal lifestyle project, shot in studio. The model was later composited with background plates and CGI elements to evoke a natural, outdoor aesthetic. The project explores a creative solution for achieving a location-inspired look when weather conditions prevent shooting on site.
Awards
Color Photography Contest
2025Nominee
Conceptual
Professional
Surf
"Surf" is a personal lifestyle project, shot in studio. The model was later composited with background plates and CGI elements to evoke a natural, outdoor aesthetic. The project explores a creative solution for achieving a location-inspired look when weather conditions prevent shooting on site.
About Artist
Dale May
Dale May is a New York advertising photographer, commercial director, and photorealistic CGI artist specializing in pharmaceutical and global brand advertising campaigns, with over three decades of experience creating bold, narrative-driven work across advertising, entertainment, and healthcare. In 2025, he was named one of Lürzer’s Archive’s 200 Best Advertising Photographers and 200 Best Digital Artists, and was also recognized as IPA’s Special Photographer of the Year.
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