Charl Kroeger is an inventive, multi-disciplined artist who expresses himself through photography and graphic design. He’s inspired by a deep love for music and the people who make it, and is influenced by architecture and travel creating a holistic and expansive bird’s eye view. His passion for photography and his artist’s eye began with his first Pentax K1000 in South Africa where he was born. It was there that he combined his two loves: graphic design and music; becoming a leading designer in South Africa’s music industry. His wanderlust and artistic hunger brought him to NYC 28 years ago. In New York, he mastered the harmonies of photography and design working with many companies, nonprofits and musicians. He hosted an intimate “Loft Session” series with musicians that he had developed relationships with over the years, designing for them and working closely with their production teams. The tapestry of his experience led him to launch Illusive Works (www.illusiveworks.com), impactful imagery that connects to people and places with unusual perspectives. This diverse and intriguing catalog of images reveals the artistry, beauty, inventiveness and magic that exist all around us. Experience imagery that is conversation in the most evocative of ways. Drawn to the universal vibe of California dreaming, Charl and his husband, Paul, now make their home in Long Beach, California with their two cats.