Bio

Erica Ferraroni is an Italian photographer and visual story teller. The passion for photography crept into her life since she was a child; she spent hours in the darkroom with her father, observing and assimilating everything she saw. At 20, she decided that this would become her profession. Between Florence, Milan and Los Angeles she had the opportunity to study analogue and digital photography, specializing in medium and large format. Meanwhile, she collaborated with many photographers, a Marie Claire Maison interior stylist and several photographic studios. Through the art of photography she pursues her mission, to bring people's attention back to the creative energy of Nature. Her working method is fluid and intuitive, she lets the subject express itself through natural light and reveal itself in total autonomy. The result is a vibrant but essential style, in perfect balance, as Nature teaches us. Thanks to her images she carry forward not only an aesthetic coherence that reflects her but also a series of principles and values that are very dear to her. Sustainability, respect for the environment around us and support for women are some of them.